LEGO Ideas

LEGO Ideas is LEGO's crowdsourcing platform where fans submit their own designs. A fan designs a model, builds a prototype in actual LEGO, photographs it, and posts it on ideas.lego.com. Other fans vote.

The selection process

1. Designer builds and posts the project
2. Other fans vote — there's a year to hit the first milestone, then more time for later ones
3. At 10,000 votes the project enters official LEGO review
4. LEGO assesses feasibility (production cost, licensing, audience)
5. Approved projects are professionally redesigned by a LEGO design team
6. New set is sold under the "Ideas" line

Royalties

The original designer earns 1% of the set's net revenue, plus 10 free copies. For successful sets that can mean tens of thousands of euros.

Famous Ideas sets

• 21303 WALL-E (2015)
• 21319 Central Perk (Friends, 2019)
• 21330 Home Alone (2021)
• 21338 A-Frame Cabin (2023)
• 21346 Family Tree (2024)